TUI Blue in new wave of hotels

Further growth by TUI’s new “experience hotel brand”
Travel giant TUI Group has revealed the further expansion of its new hotel brand with five further hotels – one in Austria and four around the Mediterranean, including one in the depressed market of Tunisia.
TUI’s new “experience hotel brand”, which opened its first property last year, is building a new hotel, the TUI Blue Pulse Montafon mountain hotel “in an ideal skiing and hiking location in the Austrian villages of Schruns-Tschagguns”.
The construction of the 149-room hotel is scheduled for completion in summer 2019.
Meanwhile, suitable hotels from TUI Hotels & Resorts’ existing portfolio are being repositioned as TUI Blue hotels. From the summer 2018 season, the portfolio will be expanded to include the TUI Blue Rocador in Mallorca, the TUI Blue Falesia in Portugal, the TUI Blue Palm Beach Palace in Djerba and the TUI Blue Marmaris in Turkey.
More hotels are scheduled for repositioning in the winter 2018/19 and summer 2019 seasons.
“TUI Blue is the focus of TUI Group’s hotel strategy and a key driver of our growth roadmap, alongside well-known brands such as Riu and Robinson,” said Thomas Pietzka, managing director of TUI Hotels & Resorts. “In order to achieve a significant size with our new brand, we will not only build new hotels but also reposition existing properties.”
Before now, TUI Blue has launched six hotels in the market in the space of one year, “targeting an international, modern audience with an affinity for lifestyle”. The next new hotel will be the TUI Blue Jadran in Croatia, opening this summer.
TTG Nordic

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