TUI Group, appoint, management, tour operator, Stockholm, Sweden, Nordic, social media, digital, communications
TUI Group

TUI digital media chief moves to Stockholm

The 31-year-old German national in charge of communications will work from Sweden.

Taking care of communications for TUI in Sweden, Norway, Denmark and Finland will be Magnus Hüttenberend, who has taken over responsibility for the tour operator’s corporate and colleague communications, government affairs and sustainability since April 1.

The German national, aged 31, will continue to be responsible for digital media channels in TUI Group’s corporate communications, but Stefan Siemon, also 31, will simultaneously move to the position of the group’s senior manager for digital communications.

Hüttenberend started at TUI in the group headquarters in Hanover but will soon relocate to Stockholm.

He will report to Thomas Ellerbeck, member of the group executive committee of the TUI Group, responsible for communications worldwide.

The change is taking place as part of TUI Group’s Global 60 program, which aims to promote international careers in the company. Employees are encouraged to use their skills abroad in multinational teams and to gain new experience in local markets.

Siemon, meanwhile, is now responsible for both the social media communications of the group as well as “the training of employees to become influencers”. He will report in his new position to Hüttenberend.

Content marketing
Magnus Hüttenberend has been responsible for digital communications since joining the group in 2015. In the last two years he has also managed the social media team of TUI Germany. Previously, he was responsible for content marketing and the digital marketing channels of Vodafone Germany.

Related stories

Tui boosts activities and excursions, improves seasonal loss

Tui sells Travelopia in $407mn deal

TUI Group targets “digitally driven” China


Check Also

Zanzibar, Tui, tour operator, resort, adults, beach, hotel, luxury, all-inclusive, Indian Ocean

New hotel on Zanzibar extends TUI’s reach

Riu Palace Zanzibar is a “beautiful beach” hotel in a new destination for TUI, soon to become adults-only.

TUI, Malaysia, Condor, tourism, German, British

TUI’s new plan may help Malaysia’s Europe arrivals

As the tour operator giant reveals a new fly-cruise program, Condor aims to launch flights.

TUI, Magic Life, tour operator, brand, hotels, resorts, Italy, Calabria, heel, sports, family, holidays, biking, tennis

TUI pumps sports into hotel business

The sports-oriented and all-inclusive brand TUI Magic Life is set to open at the tip of Italy’s heel.

Singapore Airlines, tripadvisor, reviews, Finnair, SAS, Blue Air, Thomas Cook, best, airlines, world, Europe, UK, Jet2, low-cost, Virgin, Aegean

“Best airlines” in Europe and the world

SAS and Finnair get honourable mentions in this year’s TripAdvisor awards – and there are some surprises too.

Tallink, management, CEO, appoint, chief executive, opera, Estonia, arts, gambling, Paavo Nõgene

Tallink appoints arts expert as CEO

Paavo Nõgene has been a board member at Estonia’s opera, concert hall and gambling authority.

Finavia, Finland, LIFEINHEL, social media, Skytrax, award, Helsinki Airport, marketing, service, best

Finland scoops two top aviation awards

The airport operator’s #LIFEINHEL initiative is highly commended, while HEL wins 'best airport in northern Europe'.