Tui Group sets out new “sustainable” strategy

Operating sustainably “absolutely critical” to Tui’s future
Operating sustainably is “absolutely critical” to Tui Group’s long-term future, a senior director at the company says. A new sustainability strategy builds on a similar commitment made by one of its predecessors, Tui Travel.
A responsible approach is crucial to the company’s future success, the group’s director of sustainability Jane Ashton said at the launch of the company’s new Better Holidays, Better World strategy.
“I think it’s well accepted, not just everywhere within our business, but outside in a number of other companies, that finding ways of operating tourism more sustainably is absolutely critical to our long-term commercial future, to customer satisfaction, to the protection of the very essence of what we sell,” she said.
The strategy includes three pillars designed to help shape the future of sustainable tourism: “step lightly”, “make a difference” and “lead the way”. The first of these, for example, includes a commitment to cut the carbon intensity of its operations by 10% by 2020.
“To a degree this continues on that [Tui Travel] trajectory, particularly in terms of driving down carbon. We achieved 10% carbon reduction by the airline over a six-year period […] and within this report we’ve got a commitment to a further 10% reduction between 2015 and 2020.”
The second pillar is about improving travel experiences on the ground. The company wants to deliver 10 million “greener and fairer” holidays a year by 2020. Again this is a similar approach to Tui Travel but with a more ambitious target.
“We were really pleased that we managed to [hit] a target of 10 million customers staying in sustainable certified hotels between 2012 and 2014. We achieved that and now we’re targeting 10 million per year by 2020 – so again a big step change.”
The third ambition involves looking outside Tui and into the wider tourism industry, “to collaborate with opinion formers, policy makers and partners”.
TTG Digital