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TUI Sensimar Meltemi Blu (photo: TUI Group)

TUI opens first hotel on Santorini

The tour operator group is expanding its growing portfolio in Greece and its islands to a total of 49 hotels.

The opening of the TUI Sensimar Meltemi Blu marks the debut of TUI Group’s own hotel brands on the Greek island of Santorini.

The pan-European tour operator will continue to expand its high-margin hotel business in Greece with a total of six new openings scheduled for this summer, and TUI’s portfolio in Greece will grow to 49 hotels, the group said in a press release.

TUI Sensimar Meltemi Blu in Perissa opened its doors to guests at the beginning of June. This newly built hotel, “designed in a contemporary style”, features “only 96 rooms” and “targets couples expecting a relaxed, child-free break in a hotel designed for couples”, the group said.

Apart from the new TUI Sensimar Meltemi Blu, the adults-only TUI Sensimar brand has opened three additional hotels on the Greek islands of Kos, Crete and Zakynthos.

From this summer, the tour operator’s growing hotel portfolio will also include a new TUI Family Life in Crete and the Atlantica Beach Resort hotel in Kos.

“Value chain”
Based in Germany, TUI Group operates in around 180 destinations worldwide, employing 70,000 people and catering to around 27 million customers, including 21 million in Europe. It says it “covers the entire tourism value chain under one roof”, which comprises around 330 group-owned hotels and resorts with premium brands such as RIU and Robinson.

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