Tourism Malaysia says the move is expected to reverse the recent trend of a lack of connections from Europe.
The European tour operator giant TUI Group has launched operations in Malaysia, opening its first office in the ever-increasingly popular destination of Southeast Asia.
Malaysia’s Ministry of Tourism, Arts & Culture awarded a tour operating licence to TUI, permitting it to make inbound, outbound and ticketing activities in the country as TUI International Holiday (Malaysia) in the capital Kuala Lumpur.
As previously reported, one of the office’s upcoming initiatives is the Fly & Cruise package to Malaysia, which will be implemented this winter.
Initially, more than 7,000 tourists are expected to fly to the Langkawi archipelago from London, Birmingham and Manchester for a Southeast Asian cruise.
Langkawi will be the homeport for the two ships Marella and MeinSchiff over this campaign period, with Condor flights carrying the European tourists to Asia.
Bringing Europeans back
At the licence presentation ceremony were the group’s public policy chief Frank Puttmann and Tourism Malaysia’s deputy director general Abdul Khani Daud.
TUI Group “will contribute to the increase of tourist arrivals to Malaysia and vice-versa”, Abdul Khani Daud assured.
The flow of European tourists to Malaysia, up-ended by the loss of Malaysia Airlines flights from the region, is expected to be invigorated with Tourism Malaysia signed up as Preferred Destination Partner of the European Travel Agents’ and Tour Operators’ Association in 2018 and as Official Partner Country at ITB 2019.