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Photo: TUI Destination Experiences

TUI tests augmented reality during tours

Excursions with augmented reality specs allow tourists to individually explore cities and places of interest.

TUI Destination Experiences, under whose umbrella TUI Group has bundled its activities, excursions and round trips, is testing what it says is the next generation of experiences.

The branch of the tour operator giant is currently conducting tests in Palma de Mallorca on the use of augmented reality in excursions and activities.

Guides leading groups of visitors still dominate the picture for city tours, but tourists with ‘stereoscopic augmented reality glasses’ will add a touch of science fiction to touring destinations.

The glasses allow visitors to explore places individually without losing any inside knowledge. In the future, information, photographs, videos and 3D models will be shown right in front of what you are looking at.

In the tests that TUI Destination Experiences is currently conducting in Palma, users can learn more for example about an artist whose paintings they are currently viewing.

Later they are taken into the Middle Ages to see a famous dragon that is said to have terrorised the city in the distant past.

Added value
The trial phase, which will last several weeks over the winter period, is intended to provide TUI with insights into how the technology can best be used to offer customers the greatest added value. It will then be taken to product development.

“Augmented Reality allows holidaymakers new, more exciting access to historical facts and stories and takes into account the increasing desire of guests to explore cities and towns on their own,” explains Chris Carmichael, head of innovation at TUI Destination Experiences.

“In our experience to date, the spectacles are also comfortable to wear for the user, so that they are not distracted by the actual experience.”

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