Tui to create global specialist and activity brand

Worldwide brand to have heavy accent on smartphones and iPads

Tui Travel sees “phenomenal growth” ahead for mobile technology and has decided to build this key element into a new global brand for specialist and activity holidays. Tui Travel’s Specialist & Activity Group, which includes the Specialist Holiday Group as well as Tui’s sport, adventure, education and marine divisions, is to create the tech-driven brand, which it aims will drive business to its operators. Tui has declared that it is looking at all available means to see how smartphones and iPads can promote holidays.
“We want to create a global brand which spans all specialist and activity product,” Mark Thompson, IT director of Tui’s Specialist & Activity Group. “This will mean that people do not have to go to 20 different sites to find out what we do. Instead they can go to one website, which will act as a referral site for our individual brands.” Mobile technology including iPads are “key for us going forward”, he added. “There is going to be phenomenal growth of these devices and that is where we see the investment.”
[pictured: mountain near St Moritz, Switzerland; © 2009 TUI AG]