Two’s company in big travel trade merger

Apollo and Frank Lauritsen to combine forces in 2015

Two giants in the Danish travel trade, Falk Lauritsen Rejser and Apollo Rejser, will merge in 2015, it has been announced. The companies say the deal will give customers a wider selection of destinations.

The new company will simply be called Apollo, effective from the 2015-16 winter season. Søren Falk Lauritsen, founder of the company bearing his name, will retire after 45 years in the industry. The two firms have in fact been partners since 2007 as both are owned by Swiss parent Kuoni Travel.

Lauritsen said in an Apollo press release: “The market for travel is changing enormously these days and the competition is increasing, so I understand fully that the owners want to merge resources in order to be more competitive.”

“By consolidating destinations, hotels and products under one name, we will be more competitive,” Niels Grosen, head of Kuoni in Denmark, told TV2 Finans. “Kuoni will thereafter employ 50 people in Denmark,” meaning there will be five redundancies, he confirmed.

Copenhagen Post

[photo courtesy Apollo Rejser]


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