The changes are “the biggest change to our Economy cabin in over a decade”.
Virgin Atlantic is launching three new ways to fly in its economy class as part of a wider £300 (€343 million) million investment in the cabin for the 21st century traveller.
From this spring, it will introduce Economy Delight, Economy Classic and Economy Light tickets.
It says that these will allow customers to choose the product that best suits their budget and travel style – but never holding back on the airline’s inclusive food and drink or inflight entertainment.
Economy Delight offers a seat with 34-inch legroom, priority check-in and boarding and advanced seat assignment.
Economy Classic also offers free seat assignment, which the airline says “provides extra reassurance for families and groups that they can sit together”.
And the new Economy Light offers Virgin Atlantic’s lowest fare, “making long-haul travel affordable and accessible for millennials and customers jetting off on city breaks”. But these passengers will only be allowed hand luggage and will not be able to make changes to their bookings.
No longer one size
The changes are “the biggest change to our Economy cabin in over a decade”, says Craig Kreeger, chief executive of Virgin Atlantic. “We know that one size doesn’t fit all, and from spring our customers can afford to be choosy and still travel in the UK’s leading economy cabin.”
In reference to the low-cost long-haul carriers muscling in on the transatlantic market, he added: “We always want flying with Virgin Atlantic to be more special than other airlines, and we’ll never compromise on excellent service, industry leading food and drink and cutting-edge inflight entertainment – regardless of which Economy ticket our customers are travelling on, they’ll be able to enjoy all this onboard.”