Virtual reality training success at hotels

Best Western trains front-desk employees with VR
A new training initiative sees Best Western Hotels & Resorts partnering with virtual training platform Mursion, where professionals can practice their interpersonal skills. Simulations are being created in particular for front-desk staff.
Best Western is the first hotel company to use VR for training employees in dealing with guests. The project is part of the company’s I Care, Every Guest Every Time initiative and is already in use at several properties.
The chain claims that the 60-minute sessions have brought about a boost in guest satisfaction.
Tech firms say that the service-based hotel industry can benefit from this technology because employees are usually unprepared for the unexpected, which could lead to poor guest experiences, lost bookings and negative online reviews.
Hotel Management


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