Caroline Strand, who has been serving as interim CEO of Visit Stockholm since April 2018, has accepted an offer to take the position for the foreseeable future.
The City of Stockholm says it continues to position itself as a destination with an emphasis on strengthened attractiveness and business climate.
With those goals in mind, Caroline Strand has been offered the opportunity to move from interim CEO to the long term position. She accepted and, on May 7, officially became chief executive of Visit Stockholm. Caroline had been acting CEO since April last year.
Her abilities will help lead the business and contribute to increased sustainable growth by developing the city as a tourist destination and strengthening the Stockholm brand, a statement by the city says.
“I am very happy that Caroline has accepted and I am convinced that she is the right person to continue developing Visit Stockholm. With her long experience of business development, marketing and leadership, Caroline has the right qualities for the job,” says Staffan Ingvarsson, CEO of Stockholm Business Region and chairman of Visit Stockholm.
Business and public sectors
Stockholm, with its 14.5 million guest nights, is an important engine for Sweden’s tourism and economy. Its growth rate is positive and commercial guest nights increased by 3.5% in 2018.
“The tourism industry and the guests who choose to travel to Stockholm have an incredibly important role in Stockholm’s development. At Visit Stockholm, we want to help develop the visitor destination in close collaboration between the business sector and the public sector. Together, we take advantage of opportunities and solve challenges to strengthen Stockholm’s attractiveness,” says Strand.