Frozen film inspired by Norway’s landscape and culture
VisitNorway has joined forces with Disney to sell cruises based on the upcoming big-screen comedy adventure Frozen, inspired by Norway’s landscape, culture and heritage.
The collaboration and marketing initiative is designed to give tourism to Norway a push while boosting enthusiasm for the film, which opens in US cinemas on November 27.
Norway’s national tourist board says that work has begun on creating a global marketing campaign around the new animated adventure. The campaign will see Norway’s scenery, folklore and culture showcased in a way that is promised to be “on an unprecedented scale and will position Norway on the world stage in a way not seen before.”
Frozen has a dramatic setting, with ice and snow, castles and mountains.
“We wanted to create an intimate world with an enchanting and dynamic setting that would be immediately identifiable for generations to come,” Mike Giaimo, the film’s art director, said. “Norway offered a cultural backdrop we’d never explored before and we thought, ‘Wouldn’t it be great to blend its dramatic natural environment, architecture and folk costume aesthetic?’ It feels like a world from a classic Disney film, but it’s completely new.”
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[photo courtesy Disney]