Volcano date sparks marketing campaign

Sumbawa takes centre stage in new campaign

“Tambora Greets the World 2015” is the title of a new tourism marketing campaign for the Indonesian island of Sumbawa, marking the 200th anniversary of the eruption of Mount Tambora, an active volcano on the island.
The regional government of West Nusa Tenggara (NTB) is rolling out the campaign, which aims to attract around two million international and domestic tourists to the province. It follows the success of the Visit Lombok-Sumbawa 2012 campaign which concentrated on the better known neighbouring island of Lombok.
“In the last five years we have managed to develop tourism in West Nusa Tenggara with Lombok as a focus,” Muhammad Zainal Majdi, the governor of NTB, said. “It is now time to focus on neighbouring Sumbawa island, as momentum builds up towards the 200-year [anniversary] of Mount Tambora’s eruption.”
Underwater attractions and MICE are said to be among the attractions of Sumbawa. The regional government says it will develop infrastructure and facilities on the island including roads and hotels. Festivals are also scheduled to take place between now and 2015.
TTG Asia
[pictured: Gunung Rinjani, Lombok, from the south coast of Gili Air]


Check Also

cruise, port, harbour, Oslo, Norway, halved, ships, turnaround, Per Erik Winther, manager, scandal, number, terminal, Royal Caribbean, build

Cruise visits to Oslo have halved. Why?

A former member of Oslo Cruise Network blames poor teamwork in Norway’s capital.

Bella, Copenhagen, center, mice, meetings, congress, 2018, biggest, Scandinavia, Denmark

Event kicks off big year for Bella Center

The almost 3,000 delegates now converging on Copenhagen are small fry compared to what’s coming.

Norway, winter, snow, mountains, avalanch risk, ski, sledding, weather, 2018

Ideal winter conditions in Scandinavia

It’s even possible to sunbathe in the mountains, a meteorologist claims.

Norwegian, Boeing 737-800, delivery, final, MAX, aircraft, type, low-cost, long-haul, flights

Norwegian’s last 737-800 delivery as MAX era starts

The airline takes delivery of its 100th direct-buy Boeing 737-800, an aircraft type that is already being replaced.

Nordica, Regional Jet, leasing, lessor, Estonia, LOT, Polish, Groningen, Tallinn

Estonian lessor expands its fleet

Regional Jet, founded by the national airlines of Estonia and Poland, will add two more planes to its fleet.

Norwegian Cruise Line, shipyard, NCL, Bliss, ship, build, launch, float out, Germany, sailings, mega-ship, karting, race track, Meyer Werft

First float-out for Norwegian Bliss

Norwegian Cruise Line’s new cruise mega-ship takes to the water ahead of its April launch.