Volcano Gives Iceland Tourism a Boost

Eyjafjallajokull “helped raise awareness of Iceland’s close proximity”.

After a record start to the year, UK visitor numbers to Iceland are rising again. The number of visitors from the UK was up by 7.5% in October year-on-year, to more than 6,500 people, according to figures released by Visit Iceland. That makes a total of 52,345 visitors from the UK travelling to Iceland in the first 10 months of the year. The total number of foreign visitors travelling to Iceland in the month of October was just over 34,000, up by more than 12% compared to the previous October.

The UK and Ireland area manager for Visit Iceland explained the phenomenon by saying that a disastrous event this year for the travel industry in Europe was actually a motivating factor behind the recent rapid increase in visits. “2010 has been a strange year for tourism in Iceland, but it appears that the volcanic eruption from the Eyjafjallajokull glacier in April and May 2010 and the resulting ash cloud helped raise awareness of Iceland’s close proximity to the UK and its potential as a holiday destination. The eruption also demonstrated how much Iceland has to offer to visitors in terms of its fascinating landscape.”

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