Watch Olympic stars in their hotel rooms

“Guests” can enter hotel virtually and watch sports stars

Holiday Inn has unveiled what it calls “the world’s first augmented reality hotel”. Hotel “guests” can use their smartphones or tablets to see top athletes who will take part in the London 2012 Olympic and Paralympic in “virtual action” in the reception, corridors and bedrooms of the Holiday Inn London Kensington Forum. Among other things, they’ll be able to watch Britain’s best ever windsurfer, Nick Dempsey, “windsurfing” in a bedroom with a bed sheet, four-time BMX World Champion Shanaze Reade performing tricks on her bike in the lobby and long-jump record holder Chris Tomlinson jumping in a corridor.
Guests will also be able to have their picture taken with the athletes and share it with friends and family via their social networks.
TTG Digital
[photo courtesy IHG]


Check Also

ITB, China, Anbang, IHG, takeover, bid, M&A

China’s Anbang eyeing takeover of IHG?

Contradicting reports about group’s plans

Holiday Inn, Germany, Pforzheim, Bavaria, IHG, new hotel, Oberhausen, Regensburg, Mannheim, Baden-Wuerttemberg, North Rhine-Westphalia

IHG’s confidence in German hotel market

Hotel giant signs five hotels to Holiday Inn brands

IHG, green engage, green, envirnoment, hotel, plastic, Aruba, Holiday Inn, Westin Princeville Ocean Resort Villas, recycle, Seaport Hotel & World Trade Center, Boston, old equipment, ,

How hotels are helping the environment

Hotels go green in ways that don’t just save money

Hilton, Marriott, Moxy, IHG, hotel, construction, trends, Europe, brands, companies, biggest, rooms, where, London, Istanbul, Moscow

Europe booming for hotel construction

Hilton more bullish in Europe than Marriott or IHG

Bebot, hotel, technology, trend, chatbot, mobile, Holiday Inn, Japan, Vegas, Hilton

Chatbots impact the hotel industry

Hotel chains use AI to ‘improve guest experiences’

Avid, Adiv hotels, brand, midscale, new, hotel, economy, construction, first, USA, licensing

IHG launches new midscale brand

Rates for Avid expected to be $10-15 less than Holiday Inn Express