What agents can learn from Steve Jobs

The lowest possible price does not always win the market

Travel agents have something to learn from the late innovator, business icon and Apple founder Steve Jobs.
First lesson is that agents should learn to concentrate and sell according to a product’s quality, not only the price. Millions of Apple customers were willing to pay more for an innovative and unique product. The lowest possible price does not always win the custom. Instead of using low prices, Apple provides quality, easy-to-use products that give what they promise and excellent levels of support.
Many travel agents are in danger of falling into the “mediocrity trap” and an unprofitable future. But with large enough fees, agencies can provide well-travelled and well-trained consultants and the latest technology to give clients quality service.
[pictured: Apple store, Beijing; courtesy Apple Inc.]


Check Also

Boston, Miami, flights, SAS, Copenhagen, USA, destinations, Trump, capacity, airline, Scandinavia, Nordic

SAS upgrades Boston, axes Miami

The Scandinavian airline says it is responding to rising summertime demand for Boston – but it is cancelling Miami to do it.

Flixbus, coach, bus, Denmark, Stockholm, crash, accident, Germany, Rostock, Linstow, autobahn, ditch, Berlin

Stockholm-Berlin via Copenhagen bus crashes

The Flixbus long-distance bus fell over on its side in Germany this morning, resulting in serious injuries.


3 SALES & OPERATIONS MANAGERS – Chinese, Italian & Spanish 7 OPERATIONS COORDINATORS – English, ...

airBaltic, Tallinn, flights, routes, Copenhagen, Stockholm, London, Oslo, Estonia, Baltics, Riga, Stuttgart, Malaga, Brussels

airBaltic to link Tallinn to all Nordic capitals

The Latvian airline is expanding its presence in Tallinn, announcing its first destinations for summer 2019.

Benjamin Smith, Air Canada, Air France, KLM, ceo, chief executive, appoint, unions, French, Analysis, airline, nationality

Unions angry new Air France CEO isn’t French

It is “inconceivable”, unions say, that Air France-KLM would name Air Canada COO Benjamin Smith.

(DK) Sales Representative – Copenhagen

LOT POLISH AIRLINES LOT Polish Airlines is a modern airline that connects New Europe with ...