Business- and first-class passengers want seats that resemble beds
What business-class and first-class air passengers want from an airline depends partly on the part of the world. But while most put safety first, a significant majority also want a seat that can lie flat enough to feel like a bed. According to a recent study by the Global Business Travel Association, 84% of 1,650 premium-class respondents said that an airline’s safety record and reputation mattered most when buying a ticket – especially for foreign carriers. Around 67% said it was important that the airline had seats that fully reclined. Just over half of all respondents also valued an airline lounge to relax or get refreshed in.
But there are regional variations too. Many Europeans value new aircraft. Asian passengers focus on an airline’s food and technology, including inflight internet access. US passengers value brand loyalty and enjoy class upgrades using frequent-flier miles. Inflight wi-fi is not valued by everybody, with many passengers valuing the chance to switch off and concentrate on a project or simply to read.
[pictured: Lufthansa’s new Senator Lounge, Frankfurt]