Why Alaska Airlines is best in US

Alaska seems to have something to teach every airline
Number-one on-time performer, the highest customer satisfaction ratings year after year, the best rewards program – one airline seems to be collecting nearly every industry accolade.
While airlines in the US are fighting off a public-relations crisis, Alaska Airlines is going from strength to strength. In a long feature about the forward-thinking carrier, Bloomberg explains why.
In Seattle and the Pacific Northwest, Alaska Airlines is considered a homegrown hero. Parent company Alaska Air Group Inc. recently bought Virgin America and is now busy with aggressive cross-country expansion.
Alaska is still relatively small-scale, with 1,200 flights a day compared with Delta’s 15,000-plus daily flights.
But it is currently the only major US carrier with an uptick in mainline (non-partner) passenger revenue. In 2015, it saw net income surge by 40%. Capacity is growing 20% a year, not including the Virgin America acquisition, and this year Alaska and Virgin America will jointly launch in more than 40 new markets.
As reasons for its success, Bloomberg points to first-rate customer service, thoughtful inflight food and other offers, a worthwhile loyalty program, and “empowered employees” – something that Ben Minicucci, president and chief operating officer, makes part of his corporate strategy.
“Do what you think is right,” Minicucci tells his employees. “We trust you. You’ll never get in trouble for making a decision. And we don’t want you to call the supervisor.”