“World cup” competition to light up stage at WTM

Tourism cup to match European and American travel leaders
A tourism world cup between European and American travel leaders will grab the spotlight at this year’s WTM in London – while raising money for a good cause.
World Travel Market London 2015 and travel and hospitality marketing communications agency MMGY Global will host the inaugural MMGY Tourism Cup, inspired by world-renowned golf competitions the Ryder Cup and the Solheim Cup.
The competition will match a team of European travel and tourism leaders against their American counterparts in a debate-style forum. Topics that are shaping today’s industry will be on the table. The first of its kind, it will test the two teams’ tourism knowledge.
Eduardo Santander, chief executive and executive director of the European Travel Commission, will captain a group that faces off against a team led by Todd Davidson, national chair of the US Travel Association and chief executive of Travel Oregon.
Lasting for an hour, the session will be moderated by Peter Yesawich, vice chairman of MMGY Global, and co-hosted by the sponsoring company Adara, featuring its vice president of resort and destination analytics, Ted Sullivan.
Taking part will be individuals from Wyndham Hotel Group, NH Hotel Group, Visit Britain, Tourism Ireland and many others. Raising money and awareness for the international water aid organisation Just a Drop, it will take place on Tuesday, November 3 on the WTM Global Stage from 16:15 until 17:15.

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