Wow Air targets transatlantic market

Icelandic low-cost carrier maps expansion
Wow Air is targeting a 10% share of the transatlantic market as it seeks to boost capacity by between 30% and 40% in the coming winter season, TTG Digital reports.
Speaking at Routes Europe 2017, Daniel Snaebjornsson, the Icelandic low-cost carrier’s vice-president for network and planning, said the airline would have four more wide-bodied A330s in addition to the three it already has.
The aircraft type has helped it increase its average sector length to 3,000km, opening up California to the airline.
Snaebjornsson said he was confident this flight length would help drive expansion, with current key source markets providing passenger flow for the time being.
“New markets might open up in Europe but the UK and France will remain our major markets next year,” he said. “The UK has not done itself a favour by voting for Brexit – it’s not as hot as it used to be. I’d say the US is the most attractive market at the moment, then Canada, then the European countries.”
For now, the airline is focusing on the transatlantic market, but other destinations are on the radar.
“There is no limit on the distance for long-haul, low-cost – as long as you can do it efficiently in that marketplace,” Snaebjornsson said. “In five years’ time we will be looking at serving Asia and other markets. Then our fleet will be around 40 aircraft. That might be conservative.”
TTG Digital


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