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Skúli Mogensen before the bankruptcy

WOW goes ultra-cheap – with a catch

The Icelandic budget carrier gives its new flights between the US and Europe a marketing twist.

Icelandic low-cost carrier WOW air will start flights to John F Kennedy International Airport on April 27. It will then have a total of 20 weekly flights from both JFK and its existing Newark route.

To give the flights an extra marketing boost, it is offering tickets from either JFK or Newark for as little as $99 one way. Fares are also on offer for $149 from JFK and Newark to the continental European destinations of Amsterdam, Paris, London or Berlin via Reykjavik.

But there’s a catch – only 800 of these discounted tickets are available, for flights departing between April and June, before fares rise to their normal levels.

The rapidly growing carrier has become known for its flash sales where a limited number of tickets are on offer at discounted prices.

Aimed at New Yorkers
“We are excited by the success of our Newark Liberty International Airport partnership and are looking forward to offering New Yorkers more flight options with John F Kennedy International Airport,” Skúli Mogensen, the airline’s chief executive and founder (pictured), said.

“As always, our goal is to make travel more affordable and accessible, providing high value to those looking to expand their horizons through travelling the world.”

Launched in November 2011, WOW now connects 38 destinations across the US and Europe via the Icelandic capital, using a fleet of 18 Airbus aircraft. However, it recently opted to withdraw from its Miami route.

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