WTM: 10% more tourists in South Africa and Dubai

German market has seen 10% growth to South Africa in 2012

Against the trend of so many long-haul travel destinations registering declines this year, South Africa saw more than 10% growth in inbound arrivals in the first six months of 2012. Speaking at a trade briefing at WTM 2012, the country’s tourism minister, Marthinus van Schalkwyk, said that in the context of the overall decline in long-haul travel over the last year, this was a major achievement.
“The UK is still the most important in terms of visitor numbers and its spend is also impressive. This is followed by Germany and the US and now, for the first time, China is in fourth place,” he said.
The German market has seen 10% growth to South Africa in 2012. Asian arrivals jumped by 40%, with the Chinese market leaping by 60%. But Van Schalkwyk confirmed that this did not mean resources would be taken away from traditional source markets.
Also announced at WTM 2012 was the fact that hotel stays in Dubai have seen a 9% increase for the first nine months of the year. New flights from Ireland to Dubai this year and a 20% boost in Saudi Arabian visitors – predominantly because of a switch in holiday choice away from Egypt – helped contribute to the growth.
TTG Digital
[photo courtesy City of Cape Town]

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