WTM London attracts 50,000 participants

More than €3.75bn in industry deals negotiated and signed
World Travel Market London 2015 was a “phenomenally successful event” surpassing the average attendance of the previous five events, with the number of qualified buyers remaining at a record high, its organisers say.
Average attendance for WTM London from 2010 to 2014 stood at 48,888, while WTM London 2015 saw exactly 49,275 participants, according to unaudited figures.
Visitor numbers – including buyers from the senior travel-industry decision-makers’ WTM Buyers’ Club – jumped 20% from WTM London 2010-2014, when the average over the period was 29,408. WTM London 2015 had 30,344 visitors.
The number of qualified buyers that attended the WTM Buyers’ Club has increased from under 8,000 in 2011 to more than 9,100 in 2015 – the joint highest buyer numbers ever seen at the WTM.
More than 1.1 million on-stand connections took place over the event’s four days, on November 2 to 5, leading to more than £2.5 billion (€3.75 billion) in industry deals being negotiated and signed.
TTG Nordic

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