WTM reaches out to social media communities

Social media to take centre stage at this year’s World Travel Market

The World Travel Market says that it is reaching out to the global online travel community for the first time with the launch of a new travel blog, a number of social media webinars and an extensive social media program taking place during the exhibition. The project is designed to connect with thousands of people and companies that make up the online travel community and encourage interaction all year round and especially during World Travel Market 2011.
The World Travel Blogspot will go live in September, encouraging travel communities to share, tweet and comment. The WTM says it has also identified a demand within the travel community for education on how to develop, launch, manage and measure effective social media campaigns. A number of paid-for social media webinars will be published during October, featuring the theme “Social Media Business Class – how to future-proof your travel business.” And a program of social media activities has been planned for the four days of the WTM, on 7-10 November.
[pictured: WTM Vision Conference, London, May 2011; courtesy WTM]