World Travel Market 2013 to generate €2.35bn in deals
World Travel Market 2013 will generate more than £2 billion (€2.35 billion) worth of business and £160 million for the London economy, the event’s organisers predict.
The four-day event, which opens on Monday, will attract more than 50,000 of the global travel industry’s most senior executives.
Some 225 new exhibitors will attend the event this year. The biggest increase is in WTM’s new Travel Tech Show, where 61 new technology exhibitors have booked space. The second biggest growth in numbers has been seen in Europe, where 43 companies and tourist boards will be making their debuts.
“WTM plays a vital role for both the global travel and tourism industry, facilitating more than £2 billion in industry deals,” Simon Press, Reed Travel Exhibitions’ senior exhibition director, said.
“The event has a massive impact on the London economy with 50,000 senior executives staying in the capital and spending money on hotels and evening entertainment, totalling more than £160 million.”
[pictured: World Responsible Tourism Day, courtesy WTM]