WTM to put social media in the spotlight

WTM 2015 promises enlightening social media program
Putting more emphasis on the importance of social media than ever before, World Travel Market 2015’s social media program will run across three days and offer insight from senior executives from Facebook, Twitter and TripAdvisor, as well as start-ups, destinations, bloggers and publishers.
Organised in collaboration with the social media experts at Travel Perspective, the sessions start on November 3 in the South Gallery before moving onto the Global Stage on November 4 and 5.
The global head of travel at Facebook, Lee McCabe, is the keynote speaker for the program. He will speak about how travel firms can leverage Facebook’s 1.5 billion users, in a presentation called ‘Facebook future: mobile, messaging and virtual reality’ scheduled for November 4 from 13:30 to 13:55 on the Global Stage.
On November 5 from 12:50 until 13:25, Samir Bhana, Twitter’s sales manager for the UK and Ireland, will be speaking in a face-to-face interview with Travel Perspective co-founder Mark Frary.
Also represented will be TripAdvisor, with its product director Sarah Davey appearing on a panel of experts, each of whom will choose their favourite new travel start-up and explain what is so exciting about it. Each start-up will present to the panel and the audience will cast votes to decide which is Travel’s Next Big Thing. This session will immediately follow McCabe’s keynote on November 4.
The other six sessions include sharing best practice examples from destinations, travel firms and businesses outside the sector. Working with bloggers from outside the travel industry is also on the agenda.